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Customer Story

The impact of Sentric's Benchmark on Leroy Merlin Italia's e-commerce

Implemented Features

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Leroy Merlin Italia, leader in the DIY and home improvement sector, has undertaken a significant digital transformation through a collaboration with Sentric, our advanced platform for managing and optimizing product sheets. This partnership led to the creation of Sentric's Benchmark, an innovative analytical tool that allowed Leroy Merlin to enhance the quality and effectiveness of their e-commerce product sheets. By using Sentric's Benchmark, Leroy Merlin was able to conduct recurring analyses of their product sheets, comparing them with similar ones on the market. This enabled the identification of the most effective areas for improvement and the implementation of strategic changes that significantly optimized the presentation and quality of the content. Additionally, our software can generate new versions of product sheets, optimized according to the guidelines from the benchmark analysis. This functionality ensures that each product sheet not only meets Leroy Merlin's high standards but is also configured for maximum visibility and attractiveness in the digital market. Another key aspect of our collaboration involved the standardization of product sheets. Starting from often incomplete or inconsistent data provided by various manufacturers, Sentric's software enabled the conversion of this information into a standardized format that reflected Leroy Merlin's specific needs and preferences. This process greatly reduced the workload required to transform raw data into clear, precise, and useful information for consumers.

Tangible and measurable results

The added value of Sentric's Benchmark manifested in the analysis of over 40 product categories deliberately distributed over a year, allowing Leroy Merlin Italia to implement incisive changes based on concrete data. The second component of our collaboration was the completion of product sheets: our software enabled filling over 80% of each sheet's fields, with the option to add the generation of descriptions, titles, and optimized SEO meta-tags, all translated into multiple languages. This integrated approach allowed Leroy Merlin Italia to precisely identify areas for improvement in product sheets compared to the competition. Thanks to Sentric's advanced solutions, Leroy Merlin was able to define specific actions to optimize content, thus improving the overall quality of product presentations and market competitiveness. Implementing such strategies leads to more efficient online catalog management, increasing customer satisfaction and sales performance.

Towards a future of continuous innovation

At Sentric, we are excited to continue supporting Leroy Merlin and other industry leaders in their journey of digitalization and optimization of product sheets. The growing demand for tools that analyze and improve product sheets highlights the importance of these technologies in the modern e-commerce landscape.

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