The importance of keeping an e-commerce catalog up to date

One product, many channels: how to adapt product sheets to the context

Selling online today means being present on multiple platforms at once. Your own e-commerce, Amazon, TikTok Shop, Google Shopping, Instagram, comparison sites… the list keeps growing. But while the product remains the same, each channel has its own rules, audience, and tone of voice.

That’s why it’s not enough to “upload a product sheet and copy it everywhere”: to truly be effective, content must be adapted to the context in which it is viewed. And doing it well – without duplicating work every time – is entirely possible. Especially with a tool like Sentric.

🧠 Why is adapting product sheets so important? A thousand channels

A customer landing on Amazon is looking for trust and comparisons.On Instagram, they want inspiration.On Google Shopping, they compare prices.On TikTok, they’re drawn in by creative videos. A thousand channels

👉 In each case, the product sheet should say different things, in different ways.

If your goal is to:

• increase relevance,

• improve performance,

• optimize conversions,

…then you need to treat each channel as a unique environment, even if the product is the same.

🎯 What changes from one channel to another?

Here are some examples of elements that should be adapted:

• Title: On Amazon, it needs to be informative and keyword-rich; on Instagram, short and punchy.

• Description: On your website, it can be in-depth; on TikTok Shop, it should be short and emotional.

• Visuals: Some platforms require neutral images (e.g., white background); others favor lifestyle photos.

• Call to Action: From “Learn more” to “Add to cart” to “Watch the video”.

• Technical formats: Each platform has specific requirements (image size, text length, mandatory fields…).

Without a system to manage all this, the work becomes repetitive, confusing, and error-prone.

🧩 How Sentric helps

Sentric is a platform designed to help businesses manage product data centrally – with the flexibility to tailor it for each channel.

Here’s how it simplifies (and amplifies) your product content strategy:

🔹 One source, many outputs

Instead of creating one product sheet per channel, you build a complete, structured base sheet in Sentric with all the necessary info and assets.

From there, you generate channel-specific versions using predefined rules and customized fields.

📌 Example:One product, but:

• a long description for your e-commerce,

• a short summary for Google Shopping,

• an emotional caption for Instagram.

All managed from one interface.

🔹 Automatic adaptation rules

Sentric’s smart features let you set rules to:

• automatically shorten text for specific platforms,

• replace technical terms with more popular ones,

• choose images based on the target channel.

This saves time and keeps your brand consistent across all platforms.

🔹 Synchronized updates

When something changes (e.g., price, availability, description), Sentric updates all versions in sync.

So even if the communication is tailored, your data remains accurate and consistent everywhere.

🔹 Performance tracking

Which version of your product sheet performs better?Which channel converts the most?

With Sentric, you can integrate analytics and use real data feedback to optimize content based on performance – not just technical requirements.

👀 Who is this approach for?

Adapting product sheets to their context is valuable for:

• Brands active across marketplaces or social channels,

• Businesses entering new channels (TikTok, Instagram Shopping, etc.),

• Agencies managing catalogs for multiple clients,

• Retailers who want brand consistency across different audiences.

In short: anyone who wants to sell better – not just more.

📣 In conclusion

In 2025, selling online doesn’t just mean “having an e-commerce.” It means knowing how to communicate effectively on every platform, with targeted content, real-time data, and product sheets that fit the context.

With Sentric, this becomes reality: starting from a central base, you can create personalized versions for each channel, keep them updated, and optimize performance based on insights.

🎯 One product, yes. But a thousand ways to tell its story – the right way.