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Digital Readiness: How Ready is Your Company for Automated Product Management? ⚙️
Digital readiness is a company's ability to automate product management, leveraging complete and coherent data across all platforms. Many businesses are still fragmented; Sentric helps overcome these challenges by centralizing and automating data.
3 days ago2 min read


From Technical Data to Emotional Data: Humanizing Product Information 💡
In the age of data, companies must learn to transform technical information (prices, SKUs) into narrative and emotional experiences that engage the customer. Well-curated, human data builds trust and becomes an essential competitive lever.
6 days ago2 min read


Connected Data, Connected Retail: Towards the Integrated Economy
In the integrated economy, product data is no longer fragmented but interwoven into an ecosystem where manufacturers, distributors, and digital platforms communicate in real-time. Sentric centralizes, standardizes, and synchronizes information, transforming isolated data into a connected node. This ensures consistency across every channel, improving customer experience, supply chain traceability, and the overall efficiency of connected retail.
Nov 283 min read


Validity and Transparency: The Key to the "Authentic" Product
Product data reliability is crucial in digital retail. Consumers demand authenticity, origin, and consistency through complete and verified data. Sentric offers manufacturers a centralized system to create validated digital product sheets, turning transparency and traceability into a competitive advantage and a driver of trust/conversion.
Nov 253 min read


The Product Data Economy: Who Creates It, Who Uses It, Who Profits from It
Product data is the new retail currency. This article explores how brands (creators), distributors/retailers (multipliers), and digital platforms (accelerators) interact in this economy and how Sentric facilitates the sharing of validated information to generate value and growth.
Nov 222 min read


Product Digital Twin: A Revolutionary Approach to Catalog Management
The Digital Twin concept extends from asset management to products and catalogs. Sentric centralizes and automates the creation of a single, updated digital representation of every item, transforming information management and ensuring cross-channel consistency.
Nov 192 min read


Sentric at Web Summit 2025: Italian innovation in Lisbon
Sentric, a SaaS platform for automated product data management, is participating in Web Summit 2025 in Lisbon, selected by the Italian Pavilion (Padiglione Italia) by ITA. The goal is to show how Italian innovation can transform data complexity into operational efficiency for brands and retailers globally.
Nov 132 min read


Governing Data Chaos: From Informational Complexity to Competitive Advantage 🧠✨
In retail, data fragmented across different systems generates chaos, errors, and slowdowns, undermining consumer trust and supply chain efficiency. Discover how Sentric's automated data governance transforms informational complexity into a competitive advantage, ensuring complete, consistent, and always up-to-date product sheets.
Nov 132 min read


Inside the Data Factory 🏭✨
Behind every perfect product page lies an invisible digital journey. Sentric turns complex supply chains into seamless data flows, connecting brands and retailers through shared, verified information.
Nov 102 min read


United Data: The New Digital Pact Between Manufacturers and Retailers
For years manufacturers and retailers viewed data management as terrain of division. Today the game is about smart collaboration: synchronising vocabulary, reducing errors and accelerating information across every channel.
Nov 72 min read


The Importance of Validated Data for Retail: A Technical Approach
Validated data transforms retail product management. Certified sheets, complete descriptions, and optimized images improve efficiency, synchronization, and customer experience.
Oct 243 min read


E-commerce Growth Strategies: From Data to Global Visibility
Expanding e-commerce requires accurate product data and optimized pages. With Sentric, multilingual catalogs, SEO, and consistent content across channels facilitate international growth, visibility, and sales.
Oct 202 min read


Customer Trust Starts with Data: A Guide to Customer Experience
Customer trust starts with accurate data. Complete product pages, professional images, and consistent information across all channels help Sentric improve the shopping experience and reduce errors and returns.
Oct 172 min read


Product Visibility and SEO: How to Be Found by the Right Customers
Optimizing product pages is essential to be found by the right customers. With validated data, structured content, and professional images, products become visible, persuasive, and ready to convert across all channels.
Oct 142 min read


The Future of Omnichannel Retail: Sell Everywhere Without Complications
Centralizing product data is the key to efficient omnichannel retail. With Sentric, updated catalogs, accurate prices, and synchronized inventories ensure a consistent customer experience across all channels.
Oct 112 min read


Product Data Standardization: The Key to Selling More and Better
Managing product data is crucial for selling better online. Complete listings, correct images, and consistent information improve customer experience and optimize sales and operational processes.
Oct 62 min read


Sentric celebrates 10 million products: the future of digital retail is already here 🚀
In less than a year, we’ve grown from 6M+ to over 10M+ products, achieving a 20% month-over-month growth and expanding our coverage to 21+ languages.
This milestone isn’t just about numbers, it’s a confirmation of our vision: building the global infrastructure for product data exchange between brands and retailers.
And this is only the beginning: our next goal is clear: 40 million products by 2026.
👉 Discover how we’re transforming the future of digital retail.
Oct 63 min read


Product Data as Infrastructure: Why Sentric Is a Cloud Service, Not Just a Tool
Sentric isn’t just a tool — it’s a cloud infrastructure that centralizes and distributes product data in real time. A connected, scalable system built to power your entire digital ecosystem.
Aug 61 min read


The Invisible Soul of Products: What Happens When Data Becomes the Only Packaging
In digital commerce, first impressions are everything. If a product has no data, it doesn’t exist. Sentric turns every physical item into a complete digital presence — images, descriptions, codes, and categories ready for e‑commerce, marketplaces, and management systems.
Aug 42 min read


The Invisible Strain of Data: How Sentric Frees Up Time and Resources to Grow Your Business
Every day, companies waste valuable time updating product details online. Sentric automates all this hidden work: descriptions, images, codes, and variants. In just a few days, you can digitize your entire catalog and manage everything from one place — ready for Shopify, Amazon, and any other channel.
Stop chasing data. Start using Sentric and free up time to truly grow your business.
Aug 12 min read
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