The Product Metaverse represents the new frontier of product experience, but its validity depends on the quality of real data. Sentric provides brands with complete and standardized product data, essential for creating credible digital twins and fueling virtual showrooms, AR apps, and immersive 3D catalogs.

In the digital age, a brand's reputation relies on data quality. Sentric centralizes and standardizes product information in a single database, ensuring consistency across all online channels and building solid trust with customers.

With Sentric, Giacomini digitized over 10,000 SKUs, creating a standardized, accurate catalog ready for all digital channels, improving efficiency and innovation.

Sentric enabled a major Italian cycling retailer to add over 21,000 product sheets, streamline internal processes and increase traffic through advanced SEO, making the online catalog more efficient and competitive.

Digital readiness is a company's ability to automate product management, leveraging complete and coherent data across all platforms. Many businesses are still fragmented; Sentric helps overcome these challenges by centralizing and automating data.

Leroy Merlin Italy embarked on a digital transformation with Sentric, optimizing its e-commerce product sheets. Using Sentric Benchmark, the company improved content quality, standardized data, and generated new optimized sheets for visibility and performance. The outcome: more efficient catalog management and higher customer satisfaction.

In the age of data, companies must learn to transform technical information (prices, SKUs) into narrative and emotional experiences that engage the customer. Well-curated, human data builds trust and becomes an essential competitive lever.

In the integrated economy, product data is no longer fragmented but interwoven into an ecosystem where manufacturers, distributors, and digital platforms communicate in real-time. Sentric centralizes, standardizes, and synchronizes information, transforming isolated data into a connected node. This ensures consistency across every channel, improving customer experience, supply chain traceability, and the overall efficiency of connected retail.

Product data reliability is crucial in digital retail. Consumers demand authenticity, origin, and consistency through complete and verified data. Sentric offers manufacturers a centralized system to create validated digital product sheets, turning transparency and traceability into a competitive advantage and a driver of trust/conversion.

Product data is the new retail currency. This article explores how brands (creators), distributors/retailers (multipliers), and digital platforms (accelerators) interact in this economy and how Sentric facilitates the sharing of validated information to generate value and growth.

The Digital Twin concept extends from asset management to products and catalogs. Sentric centralizes and automates the creation of a single, updated digital representation of every item, transforming information management and ensuring cross-channel consistency.

Retail now demands speed and digitalization. Sentric transforms stores into intelligent hubs, automating the digitalization of catalogs and products to overcome manual management. The platform synchronizes data across all channels (e-commerce, marketplaces), integrating AI to optimize the catalog and support sales. This ensures greater operational efficiency and an integrated Customer Experience.

Sentric, a SaaS platform for automated product data management, is participating in Web Summit 2025 in Lisbon, selected by the Italian Pavilion (Padiglione Italia) by ITA. The goal is to show how Italian innovation can transform data complexity into operational efficiency for brands and retailers globally.

In retail, data fragmented across different systems generates chaos, errors, and slowdowns, undermining consumer trust and supply chain efficiency. Discover how Sentric's automated data governance transforms informational complexity into a competitive advantage, ensuring complete, consistent, and always up-to-date product sheets.

Behind every perfect product page lies an invisible digital journey. Sentric turns complex supply chains into seamless data flows, connecting brands and retailers through shared, verified information.

For years manufacturers and retailers viewed data management as terrain of division. Today the game is about smart collaboration: synchronising vocabulary, reducing errors and accelerating information across every channel.

Validated data transforms retail product management. Certified sheets, complete descriptions, and optimized images improve efficiency, synchronization, and customer experience.

Expanding e-commerce requires accurate product data and optimized pages. With Sentric, multilingual catalogs, SEO, and consistent content across channels facilitate international growth, visibility, and sales.

Customer trust starts with accurate data. Complete product pages, professional images, and consistent information across all channels help Sentric improve the shopping experience and reduce errors and returns.

Optimizing product pages is essential to be found by the right customers. With validated data, structured content, and professional images, products become visible, persuasive, and ready to convert across all channels.