🍬 #ProductOnSentric – Episode 12
- irene.beghini
- Jul 16
- 2 min read
📦 Title: Goleador Fruit, caramelle gommose al gusto di frutta da 8g (Confezione da 200)
🌿 Brand: Goleador
🔢 EAN: 8003440212325
🗂️ Category: Food & Beverage | Confectionery | Candies
🌍 Available languages: 21
🛒 Supported channels: e‑commerce, confectionery distribution, international food marketplaces
PRODUCT SHEET ON SENTRIC
Name: Goleador Fruit Fruit-flavoured chewy candies Net weight: 1600 g Ingredients: glucose syrup, sugar, food gelatin, acidifier: citric acid, flavourings, vegetable concentrate (spirulina, safflower), coating agent: beeswax, colouring: carmine. Allergen information: For allergens, including cereals containing gluten, see ingredients above in CAPITAL LETTERS. GLUTEN FREE Nutritional declaration. Average values per 100g : Energy 1676 kJ / 394 kcal, Fat 0.2 g, of which saturates 0.1 g, Carbohydrate 87 g, of which sugars 62 g, Protein 9.9 g, Salt 0 g. Storage instructions: store in a cool and dry place, away from moisture and heat sources. Produced for Perfetti Van Melle S.p.A., Lainate, MI, Italy Distributed by Uncle Food Srl, Via Alcide De Gasperi, 33, Naples (NA), 80133 Italy Best before: see on the package Batch: see package. Batch: see package. Packaging PP5. Separate waste collection. Check your local regulations Goleador Fruit, fruit-flavoured chewy candies 8g (Pack of 200) #ProductOnSentric
A complete sheet from a regulatory and nutritional standpoint, but with little emphasis on user experience and still too technical. Formally complete, yet structure, tone and narrative are needed to make it truly effective on Sentric and in digital channels.
📌 Detailed structure yet not user‑friendly: It includes all required food sections (ingredients, nutrition facts, allergens, storage), but lacks visual hierarchy. On Sentric, clear blocks would simplify reading and highlight key selling points.
📌 Complete but impersonal content: All mandatory info (allergens, packaging) is present. However, there is no narrative or attractive content showcasing the product’s tastiness, target audience (kids? families?), or value proposition (e.g. 200 pieces ideal for parties, offices, etc.).
📌 Regulatory tone but not engaging: Correct language, but too technical for a candy product. An e‑commerce sheet should combine precision and emotional appeal, especially for fruit gummies that evoke pleasure and lightheartedness.
📌 Benefits focus absent: It’s noted as GLUTEN FREE, but lacks emphasis on experiential benefits (e.g. fruity taste, soft texture, great for kids and adults). This omission makes the sheet more like a label than a sales tool.
