💪 #ProductOnSentric – Episode 14
- irene.beghini
- Jul 18
- 2 min read
Updated: Jul 23
📦 Title: Arnica Gel 98% 250 ml
🌿 Brand: Calmadol
🔢 EAN: 8058363621792
🗂️ Category: Health | Functional cosmetics | Plant‑based gel
🌍 Available languages: 21
🛒 Supported channels: e‑commerce, online pharmacies, health & wellness marketplaces
PRODUCT SHEET ON SENTRIC
Arnica gel, effective aid for physical well-being, particularly provides relief to affected skin areas. Concentrated gel based on arnica extracts, it dries quickly and leaves a pleasant sensation of freshness. Without thermogenic or cryogenic effect, ideal for the whole family. Dermatologically tested. Directions for use Apply on intact skin, on the affected area at least two to three times a day. Massage: suitable for sports and physiotherapy massage as massage promotes the absorption of active ingredients. Compress: perform an intensive compress by applying 2–3 millimetres of gel and wrapping with absorbent paper. If the discomfort is acute, place ice on top of the compress. Ingredients Arnica montana flower water, aqua, acrylates/C10-30 alkyl acrylate crosspolymer, benzyl alcohol, sodium benzoate, sodium hydroxide, potassium sorbate. Storage Store in a cool, dry place, away from sources of heat, at a temperature between 8 °C and 25 °C. Warnings External use. Size 250 ml. Arnica Gel 98% 250 ml
A well‑constructed sheet in terms of functional content, but improvable in form and user‑experience enhancement. Technically sound, but would gain much in commercial impact with a more narrative and user‑oriented approach. #ProductOnSentric
📌 Fairly clear structure: Text divided into main sections (description, usage, ingredients, storage, warnings), making it easy to read. However, stronger visual cues (section titles, bullet lists) would help in digital contexts.
📌 Complete and useful content: All information needed for informed use is present: composition, daily use instructions, massage and poultice guidelines. Yet, there’s no mention of medium‑term benefits or common use cases (bruises, muscle tension, fatigue).
📌 Informative and trustworthy tone: Language is suitable for a general audience while remaining accurate. Ideal for e‑commerce and online pharmacies, but could be more engaging with clearer emphasis on comfort and perceived effectiveness.
📌 Real benefit focus present but improvable: Relief and freshness are mentioned, but speed of absorption and the lack of heat/cold effect aren’t emphasized enough as advantages over other gels—a missed chance to strengthen product positioning.
