🧺 #ProductOnSentric – Episode 18
- irene.beghini
- Jul 25
- 2 min read
📦Title: LAVASCIUGA MIELE WTI 370 WPM
🌿 Brand: Miele
🔢 EAN: 4002516369110
🗂️ Category: Appliances | Washing & drying | Washer‑dryer
🌍 Available languages: 21
🛒 Supported channels: Appliance e‑commerce, tech marketplaces, international online retailers
PRODUCT SHEET ON SENTRIC
MIELE WASHER-DRYER WTI 370 WPM PW Multilingual: All-round talent: various languages can be set on the display to better understand the information. Automatic Plus: For mixed laundry: you can conveniently combine cotton and easy-care garments in a single wash. Delicates: For synthetic fibres: this program keeps synthetics beautiful and in shape for a long time. Shirts: No more creases: reduces wrinkles and makes ironing shirts significantly easier. Express: When you're in a hurry: this program washes and dries small loads quickly. Jeans: Perfect results: protects your favourite jeans from unsightly streaks and faded creases. Outdoor garments: Gentle drying to preserve the functional features of multilayer fabrics with membranes. Gentle drying to preserve the functional features of multilayer fabrics with membranes. Best possible effectiveness: thermal activation ensures water-repellent garments. Best possible effectiveness: thermal activation ensures water-repellent garments. Best possible effectiveness: thermal activation ensures water-repellent garments. PowerWash 2.0: For fast and particularly energy-efficient washing of small loads. Thermospin: The secret to saving: warm air and spinning before drying saves time and energy. Flow meter: Not a drop too much: incoming water is measured very precisely. For reliable savings. ProfiEco motor: Powerful and economical: Miele’s ProfiEco motors wash and dry efficiently, gently and with energy savings. CapDosing: Allows you to dose special detergents, fabric softeners and additives with single-use capsules. Quick Power: Gentle treatment in a short time: particularly fast washing and perfect drying of laundry. Automatic: For mixed laundry: you can conveniently combine cotton and easy-care garments in a single wash. Silk: Sparkling care: All hand-washable fabrics without wool content are washed and dried with extreme delicacy.
A feature‑rich sheet, but it needs restructuring and trimming for true digital impact. Highly informative, yet requires reorganization and streamlining to work effectively on Sentric and e‑commerce platforms. #ProductOnSentric
📌 Cluttered and repetitive structure: Long list of cycles and technologies, with duplicates (e.g., thermal fixation), making readability difficult.
📌 Highly technical content: Covers all key features — special programs, energy efficiency, patented tech — ideal for experts and retailers, but needs simplification for consumer channels.
📌 Professional tone, lacking narrative: The language is technical, reflecting Miele’s premium image, but without an introductory summary of main benefits, it's less engaging for average users.
📌 Real‑life benefits present but dispersed: Features like PowerWash 2.0, CapDosing, ProfiEco are strong, but need context (e.g., “save time and energy in daily laundry”).
