Sentric celebrates 10 million products: the future of digital retail is already here 🚀
- vanessa labanca
- Oct 6
- 3 min read
We’ve reached a major milestone, a true turning point: 10 million products validated, enriched, and ready to be used by retailers, brands, and partners around the world.
This achievement reflects not only the strength of our model but also our ability to scale rapidly through technological innovation.
Unprecedented Growth 📈
Over the past 12 months, Sentric has grown faster than ever before: from 6 to over 10 million products, with a +20% month-over-month growth rate. This exponential trajectory was made possible by the launch of the Product Generator and the onboarding of new clients and integrators.
The data behind Sentric’s success:
10 million validated and enriched SKUs
Coverage in 21+ languages 🌍
Average usage per client: from 200–1,000 EANs in pilot phase to tens of thousands at full roll-out
A Living, Evolving Database 🔄
Sentric’s strength lies in its ability to grow alongside brands: every new integration automatically enriches the database, ensuring freshness, depth, and quality of information.
Sectors already covered include:
DIY & home improvement, with players like Leroy Merlin
Cosmetics, with premium brands
Outdoor & cycling, with partners like Pro-M
Industrial, with leaders such as Giacomini
A mix of verticals that showcases the platform’s adaptability across industries.
Quality and Reliability at the Core ✅
Every product on Sentric is the outcome of a rigorous process:
Direct data collection from certified sources (brands and manufacturers)
Automated validation through proprietary APIs and algorithms
Attribute standardization to ensure uniformity across categories and markets
The result: accurate, consistent, and ready-to-use data across any platform without the risk of errors or inconsistencies.
Technologies Powering the Future of Digital Retail 💡
Managing a database of this scale requires advanced proprietary tools, including:
Casper, the multi-source data collection engine
Product Generator, which uses AI to create and enrich product sheets with descriptions, photos, attributes, and SEO fields
Product Benchmark, for automated competitor comparisons
APIs and direct integrations with Shopify, WooCommerce, Lengow, and many more 🛒
Thanks to these technologies, Sentric is up to 90% faster than competitors in data collection and enables full automation from SEO-ready content to product imagery.
An Ecosystem that Multiplies Value 🤝
Sentric isn’t just a database, it’s a shared infrastructure. Data is collected once and made available to all retailers, eliminating duplication and drastically reducing time and costs.
Moreover, our partner ecosystem accelerates distribution, making the entire process even more efficient.
Unlimited Search and Accessibility 🔍
Through the Sentric Dashboard and APIs, clients can:
Instantly search and filter products
Export data in customized formats
Import content directly into their e-commerce platforms
Automate workflows, saving time and resources
Looking Ahead 🌟
Reaching 10 million products is just the beginning.
Our next milestone is clear: 40 million products by 2026, strengthening our European leadership and driving continued global expansion.
Among upcoming innovations: a next-generation Product Generator, allowing retailers to customize titles, descriptions, and SEO fields in real time, taking automation to a whole new level.
A Milestone that Reinforces Our Vision 🌐
This achievement is more than a technological milestone, it’s a strong signal for the entire ecosystem:
For retailers, it means access to an endless, up-to-date, ready-to-use catalog.
For brands, it ensures fast, efficient, and standardized product distribution.
For investors, it validates Sentric’s scalability and international growth strategy.
✨ With 10 million products available and an ambitious roadmap toward 40 million, Sentric stands as the global infrastructure for product data exchange.
More efficiency, more speed, more opportunity, the future of digital retail is already here. 🚀
