Giacomini and Sentric: Digitizing 70 Years of Innovation

For over seventy years, Giacomini S.p.A. has been designing solutions that enhance home comfort with constant attention to sustainability and energy efficiency. In its digital evolution, the company launched a product-data digitization project through the adoption of a PIM (Product Information Management) system. To make this transformation efficient and scalable, Giacomini chose Sentric as its technological partner for product-sheet management.

The challenge: standardize and migrate over 10,000 SKUs

The project’s goal was clear: digitize more than 30 product models and nearly 10,000 SKUs from existing catalogs. A complex task requiring speed, control, and data quality.

With Sentric and its Product Generator service, Giacomini transformed a traditionally manual and time-consuming migration process into an automated, verifiable, and fast workflow.

The solution: Sentric’s Product Generator

The Product Generator is Sentric’s service for creating standardized and customizable product sheets from raw data. It analyzes, structures, and enriches technical information, generating a digital catalog with high accuracy and visual and descriptive quality.

For Giacomini, the project began with a pilot on a specific product line and then gradually expanded to the full assortment. This approach ensured controlled, measurable migration and drastically reduced implementation times.

Results: a fully digital catalog ready for the future

Thanks to Sentric, Giacomini achieved a fully digitized product catalog, ready to integrate into the new PIM system and usable across all future channels – from the website to e-commerce platforms and interactive technical catalogs.

The ability to maintain full control over product data, combined with easy export and updates, has laid the foundation for new online visibility opportunities and more sustainable information management.

A collaboration focused on efficiency and data quality

The Giacomini–Sentric project demonstrates that product-data digitization is not just a technical step, but an investment in operational efficiency, quality, and innovation.

With tools like the Product Generator and Sentric’s automated data-enhancement and standardization features, companies can confidently transition to a robust, flexible, and integrated digital ecosystem. Sentric continues to support Giacomini in this journey.