Inside the Data Factory 🏭✨

The invisible journey that turns a physical product into perfect information

When we look at a product sheet online, with sharp images, clear descriptions, and precise information, we rarely think about everything that happens behind the scenes.

Yet, that small box on the screen is the result of a long journey, made of steps, checks, and synchronisations. 🔄

Today, we discover what lies behind perfect data, and how Sentric works to make it possible, transforming the complexity of the supply chain into a simple, reliable, and shared digital flow.

1️⃣ The Starting Point: The Manufacturer

Everything starts with the brand, the creator of the product and its original information: name, images, description, variants, technical specifications, barcode... This data is fundamental, but often stored in different systems or incompatible formats.

This is where the first challenge arises: how to make all supply chain actors speak the same language?

With Sentric, the manufacturer uploads their information to a single platform, where it is digitised and standardised. This way, every piece of data enters the system already "clean," ready to be shared. 🚀

2️⃣ The Core of the Process: Standardisation

Once collected, the data goes through a process of verification, validation, and uniformity. Sentric doesn't just upload information, but organises it according to a common model, ensuring that every product sheet is complete and consistent.

• High-quality images

• Uniform and multilingual descriptions

• Aligned variants (sizes, colours, formats)

• Standardised categories and attributes

The result? No duplicated or missing information, and a unique language that everyone, manufacturers, distributors, and retailers, can understand and use.

3️⃣ The Handover: From Brand to Retailer

Once "validated," the data is ready to be shared.

Thanks to Sentric, retailers can securely access the product information of partner brands, importing it directly into their e-commerce or management system. All in a few clicks, without Excel files, photos to take, or descriptions to rewrite. 📦➡️🛒

This not only speeds up publishing times but ensures that the consumer finds the same accurate and updated information wherever they look for that product: online, in-store, or on Google.

4️⃣ The Final Result: A Connected Ecosystem 🌐

Every perfectly digitised piece of data becomes a building block of trust between the manufacturer and the retailer. Because when information is consistent, reliable, and securely shared, everyone benefits:

• The brand maintains control over its image.

• The retailer saves time and reduces errors.

• The end customer enjoys a fluid and transparent shopping experience.

With Sentric, product digitalisation is not just a technical matter, but a new form of collaboration that simplifies work and enhances data throughout the entire value chain.

🌍 Perfect data is not born by chance

Behind every impeccable product sheet is a process of technology, precision, and collaboration. Sentric transforms this complexity into simplicity, connecting manufacturers and retailers in a single digital flow.

Because in today's connected world, good data is not just correct: it is shared, secure, and alive. 💡